By the term "Landing page", it suggests where the customers typically land on. Generally landing pages are designed for the sole purpose of marketing of services/products/offers and advertising. Landing pages are generally made as separate pages from the main website to advertise particular services or products. When the pages are designed for only one cause, it drives more traffic to website because service provider is having a straightforward idea on what they are providing
Landing pages are of two types:
Click Through Landing pages are generally designed for E-commerce website i.e. products selling website where users gets certain information on products and have a CALL TO ACTION button. This button more often drags customers to
which can be helpful in converting leads.
Lead generation landing pages are designed to capture the leads that can be useful for business late on. This are single type web pages with few information sections about services and an Inquiry form to capture leads.
Designing a Landing Page that converts:
The most important thing is having knowledge on designing prefect landing page. Irrelevant information can mislead to client and leave the page. The conversion ratio is very low around 3 to 5% . If they don't see what they need, they wont waste a single second of their time.
There are some ready made designs available for landing pages. See Below
Benefits of Landing Pages and importance in small business:
If proper guidelines are followed keeping in mind customer at the center point, it can drive lost of sales to business.
Miraj Mor is Technogeek, Entrepreneur and founder at Greencubes. He is one of the leader and mind who invests lot of time in client relationship management and business development strategies. He follow "We don't work only on projects, We work on building relationships".