Best choice for your business. Native or hybrid mobile app ?

Mobile Apps

Best choice for your business. Native or hybrid mobile app ?

by Miraj Mor - Founder at Greencubes on April 21,2017 Mobile Apps

Typically there are three choices to develop the mobile apps native, web, and hybrid applications. Now, which one is better for you, can be decided only once you analyze each of them deeply and know which one best suits to your requirements.

Here I am describing the brief comparison which can help you to find the better one.

1. Native Apps An application that is built for a single mobile platform that is actually installed on the users device.

Some advantages of Native aps are -

  • Code runs faster and better
  • They work better with the devices functionalities: camera, microphone, compass, accelerometer and swipe gestures
  • Integrating new features is quick and easy
  • Everything hardware-related like gestures, multitouch events and geo-location tracking are much easier to implement with native technologies
  • You can make use of push-notifications - a key method for engagement
  • Android and iOS constantly develop tools to solve coding issues
  • UI and UX conventions are different for every coding language there is: the look and the feel are different, and so are the users tastes.
  • Geo-location tagging allows companies to tailor their promotional and loyalty opportunities. Consumers can receive alerts when they are near physical stores, or are eligible for geography-based discounts.
  • Analytics about a users actions can be easily captured and analyzed, making it easier to judge the effectiveness of app features or promotions
  • Native apps typically run and “feel” better. Web apps sometimes are built to mimic native apps, but are restricted by internet speeds and the limits to the design options.

Some drawbacks are  -

  • Native apps are often more expensive to develop, especially for companies that want/need the app on multiple OS platforms
  • Native apps have to be approved by the individual app store, and garnering interest in the app can be difficult.
  • 2. Hybrid Apps - Typically built with the combination of languages, including CSS 3, HTML 5 and JavaScript. Unlike Native apps, Hybrid apps don't need separate efforts for each mobile platform. They are developed once and can be made available in all the play stores.

Some advantage of Hybrid apps

  • Hybrid apps offer the most functionality and customization for the user
  • Developers are not locked into a certain OS platform, they can instead build a hybrid app that will work with multiple platforms.
  • Hybrids are a good option for developers that are building visually-intensive applications such as games.

Some drawbacks are

Choose cross-platform development if:

  • You want to develop a quick prototype to test and validate a simple concept
  • You need a temporary  stopgap or promotional application which has a limited lifespan. E.g. a mobile app that accompanies an event
  • Your application has a simple user interface and has limited user interaction, such as listing and showing news content
  • Your user interface has limited scrolling and swiping and users will not be affected by a sluggish screen response
  • Your application does not interact with any device hardware, camera, microphone, geolocation, accelerometer etc.
  • Your application does not process complex data or work with audio or video
  • You are primarily targeting one OS, such as a corporate application, and you do not need a specific user interface that follows guidelines of each platform
  • Very complex apps might be best suited as natives
  • Development requires additional time and effort in order to mimic the native look and feel
  • App stores might reject some hybrid apps if they do not perform fluidly

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Miraj Mor - Founder at Greencubes

Miraj Mor is Technogeek, Entrepreneur and founder at Greencubes. He is one of the leader and mind who invests lot of time in client relationship management and business development strategies. He follow "We don't work only on projects, We work on building relationships".