During the last decade, Inbound Marketing has heated up the market. With the increasing use of social media, people have come more closer and network has become widely large. Marketing on internet has become super fast, effective and sales driven.
Though Inbound marketing has many quick advantages, Outbound marketing cannot be completely ignored off. Some business has its own requirements and to them outbound marketing can prove to be the best strategy. Obviously it has become too old and has very traditional approach and prove to be very expensive method.
Lets have a look out on what are the benefits and drawbacks of each technique.
Inbound marketing is a very modern day strategy to get notified in to the network fast. This is very profound method as it will reach to only potential customers.
For a startup, inbound marketing can be a blessing in disguise. It can help reach lot of users quickly. You can initially get lots of likes and fan followers.
Inbound marketing methods that can help with are:
Outbound Marketing is traditional technique and too old. Cost per lead is also too high. Main drawback is, it reaches to non-related audience too. Earlier days it used to be effective in bringing more sales and was considered to be best sales pitch method.
Outbound Marketing methods includes:
Benefits of Inbound Marketing:
Benefits of Outbound Marketing:
Which one serves better to business?
After reading above article, one thing must be sure that both Inbound Marketing and Outbound Marketing have their own benefits and approaches to sales campaign.
Outbound Marketing can be expensive and effective for short time while Inbound Marketing needs lot of time and efforts initially but beneficial for long run.
Each business needs to understand their available resources, investment and work on it to decide what marketing technique fits best to their needs.
Miraj Mor is Technogeek, Entrepreneur and founder at Greencubes. He is one of the leader and mind who invests lot of time in client relationship management and business development strategies. He follow "We don't work only on projects, We work on building relationships".