How important is to have website for small business ?

Nearly half of small businesses� do not have a website, and the majority claim that they do not have a website because� it is not relevant to their business� or� because it’s too expensive.

Websites are no longer a luxury item; they’re a necessity.

According to� Moz, there are approximately seven billion unique local searches per month on Google in the United States alone. It’s� no wonder� businesses that are online grow 40 percent faster than those that aren’t.

Google found that 92 percent� of smartphone owners in the US seek local (offline) information via their mobile devices, and that 89 percent of those people took some form of action after such a lookup. Beyond this Google said that 25 percent of people in the U.S. made a purchase after a local lookup. In addition, in the U.S., 51 percent called a business and 48 percent actually went to the business location.

Local Search has a Direct Impact on In-Store Traffic

Fifty percent� of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on computer/tablet did the same.

According to� Google, local searchers are ready to act. Many visit a nearby location within a day and complete purchases at a higher rate than consumers who conduct non-local searches.

Generate More Revenue

Eighteen percent� of local mobile searches lead to a sale within one day.�  Google also found that one in three smartphone searches occurred immediately before a consumer visited a store and that 15% of in-store activity involved product or price comparison searches.

“In other words, capturing the local search market means first dibs for consumers who are in the final stages of the buying cycle, wallets out, ready to buy. Try enticing these consumers to spend money in your store through the use of mobile coupon campaigns.”� 

A Website Can Bury Bad Reviews

Eighty-eight percent� of consumers trust online reviews as much as personal recommendations. If a business has a bad review(s), having a website with pages (or links) means more chances to bury the link to the second page of Google.� 

Competitive Necessity

One in three searches� on smartphones occur right before consumers visit a store. Fifteen percent of in-store activities involve conducting smartphone searches about a product or for price comparison.

Thirty percent of consumers� would buy� in-store� instead of online knowing they are close to a store. Thirty-five percent of consumers would buy� in-store� instead of online knowing they can get the product quickly. And 31 percent of consumers would buy� in-store� instead of online knowing they can get better pricing.

Customer Expectations

Consumers use search engines to find local businesses. They expect you to have a website today, and they want information immediately.

Fifty-four percent� of people search on their smartphones for business hours. Fifty-three percent search for directions to a local store. And 50 percent search for local store addresses.� 

Market Penetration and Expansion

Think about all the prospects you could be missing out on who are searching for exactly what you do or provide better than anyone else online and off.

If you are running a small business and planning to increase online sales revenue, you can get in touch with me at . I will be glad to assist you anytime.

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